THE CHALLENGE

It is estimated that over 15 million Kenyans work in the informal sector, locally referred to as “Jua Kali (literally working under the hot sun) sector, which includes everything from basket weaving to carpentry. This sector makes up to approximately 32% of the country’s GDP. Common handicrafts include pottery, leather art, woodwork, metalwork, and jewellery. Handwoven baskets are one of Kenya’s signature handicrafts that use distinct knot and weaving techniques and are important cultural elements for the various artisan communities. Women artisans weave these baskets primarily using sisal threads from sisal plant which they must prepare.

Most artisans are usually from non-organised/non farming/semi subsistence communities in Kenya and are the most underserved section despite them being a part of our incredibly rich cultural heritage. They usually live in far-flung ruralareas, far away from commercial centres and do not have an online presence where they can display and sell their work. Due to theinaccessibility of large markets, rural artisans rely on middlemen who buy their wares and sell them in the markets. These merchants, however, take advantage of these artisans by buying their products far below their value. Artisans, most of whom are elderly women, often suffer meagre conditions due to the meagre profits given to them.Due to low income and scarce customer base, newer and younger generations do not see basketweaving as a dependable source of income and prefer to relocate to urban areas in search of opportunities.

An e-commerce platform will provide broader exposure to the work of these dedicated artisans and help them connect and build meaningful relationships with their clients.